Marketing Tip Monday: Does your business have a #GoogleMyBusiness profile set up? It’s free and the #1 way people search online. Get 5-star ratings, link to your website, photos, and other important information about your business. What are you waiting for, learn more. #Advertising #business #MTM #amaniacdesign #Review #marketingtips #GoogleMyBusiness #5stars #marketingtipMonday

Marketing Tip Monday: Feel like your business is getting the wrong traction? Wrong customers? Change the targeting strategy. Re-evaluate communication channels. Find what makes your audience tick. And don’t chince on the research. Before you know it… BULLSEYE! Learn more. #Advertising #MTM #amaniac #Communication #targetaudience #FlyEaglesFly #amaniacdesign #Eagles #Marketing #Dillydilly

Marketing Tip Monday: When it comes to digital marketing and advertising, Google AdWords is a wonderful platform to expand your brand’s reach and ignite brand awareness. When creating and monitoring Google AdWords ads and using PPC (Pay-Per-Click) advertising, take note of the quality score of your keywords and PPC ads. After performing the proper keyword research and implementing them into your campaigns and ad groups, monitor the way the keywords are performing. Quality sco

Marketing Tip Monday: When it comes to branding, Amaniac has a creative edge! Your logo is the center of your brand identity and a representational figure of your company. It symbolizes who you are, what you do, and what goods and services you’re selling. We ensure that your logo stands out within your market and any icons or brand elements developed work together to form a cohesive brand message, look and feel. Did you know that color can influence brand recognition by 80%?

Marketing Tip Monday: Personalized stationery is a wonderful way to gain a competitive edge. If print collateral is an integral part of your business, then it is especially vital to stand out. Whether you partake in direct mail advertising or send important updates via letters, sending it out on personalized paper makes it unique. If your business specializes in selling a specific product and you often mail the item to the customer, stationery is a wonderful way to add to you

Marketing Tip Monday: When it comes to SEO (Search Engine Optimization), it’s important to know how to make your website visible organically. Amaniac’s SEO keyword research and implementation into your content provide a seamless connection between the words being searched online and the information integrated on your website. If you don’t have any content, get to know what makes your product or service stand out among your competitors in order to build your content from scrat

Marketing Tip Monday: Invitations are not always utilized when an important meeting or event is coming up for your business. This is a big mistake. A lot of companies integrate their upcoming events into newsletters or simply share it on social media to attract the right audience members, but this strategy can be majorly flawed and is missing an important element. Invitations can make a crucial difference to gaining the business networking you need to take your company to the

Marketing Tip Monday: A brand style book is a collection of all guidelines that make up your brand regarding history, personality, aesthetics, and other valuable elements. At Amaniac Design, we will put together a package that includes all of the components that make up your brand.  From naming, logo, typography, print collateral, and promotional products, to interactive components like video or animation, websites, photography, or social media marketing, Amaniac Design cover

Marketing Tip Monday: As content platforms constantly evolve, so do the strategies that deliver them to the appropriate target audiences. We understand that every company differs in frequency and spread of content development. Some companies develop content as often as a few times a day! Others, prefer a more hands-off approach, and only advertise around certain events or seasons. Whatever it is you need, Amaniac Design will help you strategize which delivery method is best f

Marketing Tip Monday: A recent study found that direct mail achieves a 4.4% response rate, compared to .12% for email. Contrary to popular belief, it is a complete fallacy that direct mail is obsolete because of the growing impact of the internet. Many times in fact, direct mail has been 10 to 30 times higher in terms of response rate, than other forms of digital marketing. At Amaniac Design, we take the time to research your target audience, making your direct mail efforts m

Marketing Tip Monday: Press releases are a wonderful tool for making important announcements to a large audience and are very much part of a successful strategy. At Amaniac Design we utilize the best practices when it comes to press release generation, and customize a list of publications to distribute your content to. With nearly 80 million people getting their news online, it is more important than ever to have a brand presence online. As a result, Amaniac Design optimizes

Marketing Tip Monday: Working your advertising angles means two things in this case. The first is that you use multiple channels to reach to the same audience. If a customer sees your ad while scrolling through their Facebook feed and then finds you in a Google search, and then hears your name on the radio, that’s three times more of a chance for them to engage with your brand. To them, it means your brand is a reputable and known business and establishes more credibility fro

As Spring wraps up, summer time is finally around the corner! Besides warm weather and tanned skin, the change in season brings a benefit to marketers. Different seasons bring different needs, so it is important to appeal to the needs of your consumers during the times they need it most. Take a look at your sales patterns and identify which seasons are most fruitful for your business and which ones aren’t. Advertise specials and promotions around the seasons that aren’t so ho

Marketing Tip Monday: Do you have an e-commerce site for your business? Seeing that over 60% of consumers actively look for coupons, chances are, your consumers have definitely searched for one to apply to their purchase on your site. Coupons both in direct mail and in email campaigns get utilized! Not only do coupons entice new customers to shop with you over your competitors, but they have the capability of expanding your market area because consumers will travel further fo

Marketing Tip Monday: Think about what your thought process is when you decide to post content from your social media personal profile. If it’s a quick thought, you probably post to Twitter. If it’s an article or something more in-depth, chances are you probably post to Facebook. If it’s picture-centric, Instagram is probably your go-to. As a business, it is necessary to have fluidity within the content you post across all platforms and to tailor the way you share the informa

Marketing Tip Monday: Having 10,000 followers and being Instagram-famous in no way signifies that you have accomplished major success from a business perspective. Getting your audience interested and engaged with your content is what it’s all about. In order to have a successful Instagram campaign, a detailed marketing strategy is necessary. The posts must be in line with your company’s mission, your content, the look and feel of your brand and the tone you want your audience

Marketing Tip Monday: Use the power of the hashtag! Define your business’ brand identity & mission to sort out keywords you can start implementing in your social media for a broader online presence. Use custom hashtags relevant to your brand that will make your posts unique & more distinct for others to search for you across all social platforms. Tagging such words on your site, blog articles & images are also essential for pumping up your SEO. Bonus Tip: Keep up with what ha

Marketing Tip Monday: Many opportunities for recurring business are lost when companies fail to follow up. According to research, nurturing leads by staying in touch with customers during every step of the buyer’s journey, on average, results in 20% more sales opportunities than non-nurtured leads. These leads tend to result in purchases that are about 47% larger than non-nurtured leads! If you’re selling a product, then you can implement good follow up practice with a noteca

Marketing Tip Monday: We’ve all witnessed the drastic evolution of mobile technology in the past decade, allowing us to search, shop & connect online while on the go. With approximately 95% of Americans owning a mobile device, it is imperative to keep your business’ marketing strategies mobile-friendly. Be sure to focus on mobile browsing trends and utilizing social media platforms that are intended for mobile devices. Your website & email campaigns should also be responsive

Marketing Tip Monday: Content marketing is a powerful form of gaining an audience. Blogging is a perfect example of this and will significantly help your website win the SEO (Search Engine Optimization) game! Technically, you are providing “free” info, but everyone loves freebies and you’re gaining followers/readers in the process who turn into clients when they realize the quality of your content. This is why regular blog writing with keywords that are consistent with your b