Marketing Tip Monday: Getting customer Google reviews goes beyond putting a sticker on your door, especially if you’re a professional service business. And, since 85% of consumer don’t trust reviews more than 3 months old… you gotta keep at it! It’s all about a strategy, start planning. #Advertising #Rating #Feedback #amaniacdesign #Marketing #google

Marketing Tip Monday: Is your message getting mixed up along the way? Communicating with your customers is more than a game of telephone. Over 80% of content marketers deliver content consistently over time, so cut to the chase and work with the pros: https://bit.ly/2kuTKo7 #Advertising #Feedback #Communication #amaniacdesign #Marketing #Reviews #google

Marketing Tip Monday: Does your business have a #GoogleMyBusiness profile set up? It’s free and the #1 way people search online. Get 5-star ratings, link to your website, photos, and other important information about your business. What are you waiting for, learn more. #Advertising #business #MTM #amaniacdesign #Review #marketingtips #GoogleMyBusiness #5stars #marketingtipMonday

Marketing Tip Monday: Feel like your business is getting the wrong traction? Wrong customers? Change the targeting strategy. Re-evaluate communication channels. Find what makes your audience tick. And don’t chince on the research. Before you know it… BULLSEYE! Learn more. #Advertising #MTM #amaniac #Communication #targetaudience #FlyEaglesFly #amaniacdesign #Eagles #Marketing #Dillydilly

Marketing Tip Monday: Don’t be ashamed. Product listing ads have captured all of us. One minute you’re curiously searching dog toys for your pup on Google and the next, they’re appearing above other unrelated queries. The internet sees and knows all, people! Utilize product listing ads to their maximum potential. Tracking pixels and a remarketing campaign are key. This is where it gets a little complex. It’s ok to ask for help! To optimize your product listing ads, call Amani

Marketing Tip Monday: Congratulations, you have 3,745 friends on Facebook!7 Unfortunately, this has zero effect on the impact your business makes in the community and even less of an effect on your business’ bottom line. Social media goes beyond your favorite Grumpy Cat memes and Tasty recipe videos. Tie your data back to the results it produces. Look closely at what is promoting engagement in comparison to what is actually driving conversions. More likes and shares doesn’t n

Marketing Tip Monday: You’re at a networking event and meet some pretty cool people in your industry. Upon wrapping up some conversations, you reach into your bag to pull out your business card and yikes! Your business cards need an update. Don’t make your business cards look like a 16 year-old’s babysitting service. Include the most relevant information. Don’t cover the entire thing with words or design elements and make sure it appeals to your audience. Ensure it’s legible

Marketing Tip Monday: If you run a business, your website shouldn’t look like your MySpace page did in 2005. 12 styles and 7 sizes are a headache waiting to happen. Whether it is an ad or any other branded content, it’s important to limit your fonts to 1 or 2 types. If using multiple fonts, limit it to one for the header and one for the body. Keep it simple so that your audience is able to interpret your messages. Too many fonts can take away from the main point or message of

Marketing Tip Monday: What stands out more: “Breakfast in bed”, or “Dinner in bed”? If you’re like some people maybe you eat all meals in bed… but to the average person, the concept of “Dinner in bed” is more shocking. As a marketer, it’s your job to create memorable messages. Look at what your competition is doing and address your audience differently than them. Think about what people view as the norm and change it up! Careful though– shock factor can repel your audience if

Marketing Tip Monday: “You’ve got mail!” First of all, who even has AOL anymore? If that’s the case, pause your CD player and listen up. Email marketing is nothing new. It’s one of the most effective ways to convert leads into customers and revenue. Stay on top of your email marketing strategy. Scrub and clean out your list regularly, and personalize the greeting to each recipient. Experiment with send times to find the best one, segment your list, and implement a responsive

Marketing Tip Monday: Staying on top of your target audience can be like trying to follow a five-year old kid around Disney World. Tough cookies. It has to happen! To stay up to date with the latest changes, your business is responsible for setting up and maintaining a specific schedule to track your market. Segment your current lists by transaction, geographical location, age/gender, new/repeat purchases, etc. Maybe your favorite color was pink polka dot sparkle unicorn when

Marketing Tip Monday: OMG. Aren’t you tired of reading the same boring blogs and articles over and over again? All these companies making false promises with no background or proof to back up their claims are annoying. 🙄 As a business, it’s your responsibility to provide the facts. Step up your game and SHOW your audience why your product/service is the best with clear stats, data, and photos/videos. If you’re the top business for stain removing detergent, show us before and

Marketing Tip Monday: Writer’s block? Or as we like to call it, writer’s constipation? Need some Pepto? Amaniac Design has got your back. Good writing can’t be forced. Sometimes you just can’t articulate clearly. Change up your scene, try writing at different times of the day, and take note of what is most effective for you. Explore your creativity. Try outlining the info you want to communicate to your audience, and get to know your audience better so you can make a more las

Marketing Tip Monday: Ya’ll let’s get real. People love to save money. For real. Don’t act like you haven’t waited until the end of the week to buy those groceries (even though your fridge has been empty for days) because your local grocery store’s coupon savings are activated on Friday. Whether it’s BOGO deals, promo codes, reward programs, loyalty points, or birthday deals, if people have a way to get discounts, they’re using it! Do your business a favor. Implement a reward

Marketing Tip Monday: So here’s the thing. If you’re gonna sell something, you have to know the process. A brand without a strategy is like Eminem without cuss words and unwavering anger. If you want to sell a product or a service, you’ve got to walk yourself through the buyer purchasing process. Recognizing a hole in the market is step one. If there’s no need, you might as well go back to underwater basket weaving in your living room. Have you identified your business’ niche

Marketing Tip Monday: When it comes to digital marketing and advertising, Google AdWords is a wonderful platform to expand your brand’s reach and ignite brand awareness. When creating and monitoring Google AdWords ads and using PPC (Pay-Per-Click) advertising, take note of the quality score of your keywords and PPC ads. After performing the proper keyword research and implementing them into your campaigns and ad groups, monitor the way the keywords are performing. Quality sco

Marketing Tip Monday: Paid-per-click advertising is the strategy marketers use where they pay for a fee each time an ad is clicked. It is a form of marketing that gets visitors to come to your site by buying the clicks. The different kinds vary, but when utilized correctly, can all be useful for your advertising bottom-line. At Amaniac Design we can handle everything from search engine advertising keyword research to implementation of those keywords in the form of online ads

Marketing Tip Monday: Corporate photography is a huge drawing factor for your business. Whether you need headshots, office shots, or product or service images, having a seamless theme makes your company appear professional and trustworthy right off the bat. Apart from photography, video is consistently the #1 way to engage an audience. Corporate videos (testimonials, interview-based videos, etc.) are excellent sources of your work for your audience to see. It engages people i

Marketing Tip Monday: When it comes to branding, Amaniac has a creative edge! Your logo is the center of your brand identity and a representational figure of your company. It symbolizes who you are, what you do, and what goods and services you’re selling. We ensure that your logo stands out within your market and any icons or brand elements developed work together to form a cohesive brand message, look and feel. Did you know that color can influence brand recognition by 80%?

Marketing Tip Monday: Interviewing is not as easy as it looks, especially for the purpose of a video. It is the job of the videographer, to get the subject to feel as comfortable as possible so that the necessary information and message is portrayed in front of the camera. Make your interview subject feel comfortable, so they are telling a story and the message is conveyed in an authentic manner. Always include plenty of b-roll footage, so that it can be edited appropriately