Find Your Niche As a small business, sometimes it can be difficult to figure out what your niche is. What makes you different from your competition? What part of your craft do you excel most at and do you have a specific role in your industry? For entrepreneurs, finding your niche can be a tedious task as you try on new hats and explore what you do best but once figured out, can be so rewarding. Even businesses that have been around for years, still have trouble identifying w

Social media is not going anywhere. In fact, chances are if you are trying to reach your audience anywhere outside of email and print ads, social media is your best bet. With that said, it would be in your business’ benefit to make sure your social media efforts are in line with your business strategy in order to attract and retain clientele. Follow people on the most appropriate platforms for your business and produce content that is going to appeal to them. This is the key

Marketing Tip Monday: Ever feel like your creativity to produce new content is at a standstill? Maybe you’ve covered so many topics, you’re having trouble sparking new ideas. If all else fails, re-purpose, re-purpose, re-purpose! Perhaps you touched on a topic in a blog article about something completely different. It’s totally fair game to take that secondary idea and build a whole new piece of content from it. Not only does this enable you to reach untapped parts of your ma

Marketing Tip Monday: Think about what your thought process is when you decide to post content from your social media personal profile. If it’s a quick thought, you probably post to Twitter. If it’s an article or something more in-depth, chances are you probably post to Facebook. If it’s picture-centric, Instagram is probably your go-to. As a business, it is necessary to have fluidity within the content you post across all platforms and to tailor the way you share the informa

As business owners, managing and staying on top of your game can be daunting. It is difficult to grow your business, expand your audience reach and engagement, produce appealing content, market your goods/services, and increase your ROI all at once! We’ve compiled a list of helpful hints and reminders from Florida Realtor, to help you make sure you’re staying on top of your game! 1.Meet Challenges Head On– Technology and trends evolve every day. Stay on top of the changes in

Marketing Tip Monday: Use the power of the hashtag! Define your business’ brand identity & mission to sort out keywords you can start implementing in your social media for a broader online presence. Use custom hashtags relevant to your brand that will make your posts unique & more distinct for others to search for you across all social platforms. Tagging such words on your site, blog articles & images are also essential for pumping up your SEO. Bonus Tip: Keep up with what ha

Marketing Tip Monday: Boosting your posts is highly recommended for any social content that your brand generates that can be translated back to ROI. According to FPTraffic, boosting your posts not only increases the visibility of your posts, but the engagement, especially towards the right audience. Additionally, it increases you company’s exposure to a wider target audience. Don’t forget to add a button to your post upon boosting. Buttons like “Learn More” or “ Get Direction

Myth: “I don’t need to blog, my company is already established and we have more important initiatives that our resources should go to.” Myth: “Blogging is just a trend, only the younger generation is using, it’ll soon fade.” Fact: “Over half of marketers consider blogging as there top marketing content priority and this number is on the rise.” Fact: “Marketers who prioritize blogging are 13 times more likely to achieve a positive ROI on their efforts.” Get it together, people

2017 was a year of growth, a year of change, and a year of trends. No, we don’t mean bringing back platform sandals or male rompers (what even!). We’re talking about the multitude of online media that delivers your content to the right audience at the right time. Check out your lucky 7 media trends to consider implementing into your marketing plan for for the new year! 1. Messaging Apps– Whatsapp, WeChat, Facebook messenger, and chat bots make a company more accessible with i

Marketing Tip Monday: Newsletters— as marketers, we sometimes love to hate them. However, newsletters are one of the most effective ways to get information out to your existing customers. Research shows that reaching new costumers actually costs about six times more than making a sale to an existing customer. If that’s not enough reason to re-strategize your newsletter and email marketing efforts, it is worth mentioning that email is 40 times more likely to acquire new custom

Marketing Tip Monday: Blogging isn’t just for the freelancers or working-from-home business owners. It’s an essential and effective tool to secure business in today’s market! By regularly adding keyword rich content to your site you’re increasing your search engine optimization (SEO), driving traffic to your site for the long-term, and increasing your online social presence. The end goal is the same, to convert traffic into leads, and a content rich site is an efficient way t