Social media is not going anywhere. In fact, chances are if you are trying to reach your audience anywhere outside of email and print ads, social media is your best bet. With that said, it would be in your business’ benefit to make sure your social media efforts are in line with your business strategy in order to attract and retain clientele. Follow people on the most appropriate platforms for your business and produce content that is going to appeal to them. This is the key

Marketing Tip Monday: Use the power of the hashtag! Define your business’ brand identity & mission to sort out keywords you can start implementing in your social media for a broader online presence. Use custom hashtags relevant to your brand that will make your posts unique & more distinct for others to search for you across all social platforms. Tagging such words on your site, blog articles & images are also essential for pumping up your SEO. Bonus Tip: Keep up with what ha