Find Your Niche As a small business, sometimes it can be difficult to figure out what your niche is. What makes you different from your competition? What part of your craft do you excel most at and do you have a specific role in your industry? For entrepreneurs, finding your niche can be a tedious task as you try on new hats and explore what you do best but once figured out, can be so rewarding. Even businesses that have been around for years, still have trouble identifying w

Social media is not going anywhere. In fact, chances are if you are trying to reach your audience anywhere outside of email and print ads, social media is your best bet. With that said, it would be in your business’ benefit to make sure your social media efforts are in line with your business strategy in order to attract and retain clientele. Follow people on the most appropriate platforms for your business and produce content that is going to appeal to them. This is the key

Marketing Tip Monday: Think about what your thought process is when you decide to post content from your social media personal profile. If it’s a quick thought, you probably post to Twitter. If it’s an article or something more in-depth, chances are you probably post to Facebook. If it’s picture-centric, Instagram is probably your go-to. As a business, it is necessary to have fluidity within the content you post across all platforms and to tailor the way you share the informa

Marketing Tip Monday: Use the power of the hashtag! Define your business’ brand identity & mission to sort out keywords you can start implementing in your social media for a broader online presence. Use custom hashtags relevant to your brand that will make your posts unique & more distinct for others to search for you across all social platforms. Tagging such words on your site, blog articles & images are also essential for pumping up your SEO. Bonus Tip: Keep up with what ha

Marketing Tip Monday: Few things are as irritating as searching a business on Google for their phone number, calling the first number that comes up, and it being wrong. Then, you have to search all over again and waste more time! Don’t be that business. Make sure your online listings, whether Google My Business, Yelp, Angie’s List, Thumbtack, Facebook, or any other platform you may appear on, is up to date. Maintaining information seamlessly across all platforms applicable to

Marketing Tip Monday: Boosting your posts is highly recommended for any social content that your brand generates that can be translated back to ROI. According to FPTraffic, boosting your posts not only increases the visibility of your posts, but the engagement, especially towards the right audience. Additionally, it increases you company’s exposure to a wider target audience. Don’t forget to add a button to your post upon boosting. Buttons like “Learn More” or “ Get Direction

Myth: “I don’t need to blog, my company is already established and we have more important initiatives that our resources should go to.” Myth: “Blogging is just a trend, only the younger generation is using, it’ll soon fade.” Fact: “Over half of marketers consider blogging as there top marketing content priority and this number is on the rise.” Fact: “Marketers who prioritize blogging are 13 times more likely to achieve a positive ROI on their efforts.” Get it together, people

Marketing Tip Monday: Newsletters— as marketers, we sometimes love to hate them. However, newsletters are one of the most effective ways to get information out to your existing customers. Research shows that reaching new costumers actually costs about six times more than making a sale to an existing customer. If that’s not enough reason to re-strategize your newsletter and email marketing efforts, it is worth mentioning that email is 40 times more likely to acquire new custom

Marketing Tip Monday: Content marketing is a powerful form of gaining an audience. Blogging is a perfect example of this and will significantly help your website win the SEO (Search Engine Optimization) game! Technically, you are providing “free” info, but everyone loves freebies and you’re gaining followers/readers in the process who turn into clients when they realize the quality of your content. This is why regular blog writing with keywords that are consistent with your b

Marketing Tip Monday: Google.com is the most visited website in the world, and Google AdWords is the largest and most widely used online advertising network in the world. Advertisers can choose to target users across the search network and display network, utilizing either pay-per-click advertising (paid search) or banner-style advertising. If you’re looking for the most effective ways to reach new customers and grow your business, consider developing an advertising plan util

Marketing Tip Monday: Your website is capable of being a 24/7 lead-generating sales machine so long as you do it right! It’s your first form of contacting interested prospective clients that you likely have not yet met. Hire an agency like Amaniac to design and/or manage a site tailored for your business for better results! #webdesign #website #design #clients #amaniacdesign #Leads #sitetraffic #internet #Marketing #adagency #marketingagency #designfirm #marketingtipMonday

Marketing Tip Monday: Email marketing is a powerful and cost-effective marketing tool available to all businesses, no matter how small. It’s a simple and direct way to contact your audience. Tuesdays and Fridays have shown to be effective engagement periods of the week, but all marketing should be tailored specifically to your target audience, of course! #Advertising #business #design #MTM #emarketing #email #businesses #targetaudience #online #blogging #EmailMarketing #conta

Absolutely! The simple truth is that social media matters to businesses because it matters to consumers. There’s no doubt that social media and the Internet have changed the way we communicate, interact, and make consumer decisions. Social media, including Facebook, Twitter, YouTube and blogging, is currently the number one online activity, with the average consumer spending over 4.6 hours a week on social networking sites. That being said, not every business’ social media st