Advertisers and marketers, we live in the age of technology. Every day, new systems are being developed to automate processes and better target our marketing audiences. It seems like right when you get used to something, BAM, it changes again! Google’s latest update creates opportunities for advertisers to target YouTube users. With video being the #1 way of getting information to stick in the minds of consumers, it is important to target those using video platforms. One of t

Marketing Tip Monday: Giveaway contests are an excellent way to take your social media strategy to the next level. Running giveaways around seasonal peaks for your company is tremendously beneficial for your engagement rates. Not only will your “likes” and “shares” increase (causing your influencers’ social circles to be made aware of your product/service), but adding another element to your social posts by offering something free, in return for more engagement is a smart tac

2017 was a year of growth, a year of change, and a year of trends. No, we don’t mean bringing back platform sandals or male rompers (what even!). We’re talking about the multitude of online media that delivers your content to the right audience at the right time. Check out your lucky 7 media trends to consider implementing into your marketing plan for for the new year! 1. Messaging Apps– Whatsapp, WeChat, Facebook messenger, and chat bots make a company more accessible with i

“Be sure to follow us on Instagram!” “Like us on Facebook!” How many times have you heard these statements? Social media is a significant part of networking and getting people to engage with your business. It is 100% essential in today’s social atmosphere if you want any chance of growing your audience. Getting people to like and follow your social media pages is great, but once they do, are you noticing a lack of engagement with your actual posts? This is a common standstill

Absolutely! The simple truth is that social media matters to businesses because it matters to consumers. There’s no doubt that social media and the Internet have changed the way we communicate, interact, and make consumer decisions. Social media, including Facebook, Twitter, YouTube and blogging, is currently the number one online activity, with the average consumer spending over 4.6 hours a week on social networking sites. That being said, not every business’ social media st