Capt. Harry's Fishing Supply
Our premier brand ambassador client, Amaniac has been providing advertising and marketing services to Capt. Harry’s since mid-2017, including strategic planning, pay-per-click advertising, social media marketing, event promotion, video production, photography, and graphic design for both digital and print production.
Services
Advertising & Marketing
Industry
Retail Sporting Goods
Campaigns and promotions take a multi-media approach to increase reach. The process begins with a strategy planning session, followed by Amaniac's research, design, audience building, and execution.
Amaniac has created several videos over the years to showcase products and increase sales. A Capt. Harry’s exclusive product sold 3x more in 1-day after the video release, than had been sold previously all year.
ONLINE COMPETITOR COMPARISON
Mid-July 2017 through 2020 - Hobbies & Leisure, Outdoor: Fishing - United States
54.87%
New Users
Organic Search
70.04%
Pages/Sessions
Direct to Site
27.97%
% New Sessions
Email Marketing
-31.89%
Bounce Rate
Paid Search
Holiday promotions are an essential part of annual sales. The combination of an eye-catching campaign, targeted strategy, and planned execution is key to a successful campaign. Our campaigns have produced solid results year after year!
ONLINE HOLIDAY SALES METRICS
Amaniac Performance 2017 - 2020, compared to previous 4 years sales
+264%
Revenue
Black Friday to
Cyber Monday
+ .22%
Conversion Rate
Black Friday to
Cyber Monday
+33.6%
Revenue
December
Sales
+449%
Campaign
Revenue
December
Amaniac has created dynamically visual campaigns that build off of the client's brand identity and can be easily replicated across various platforms.
