Capt. Harry's Fishing Supply

Our premier brand ambassador client, Amaniac has been providing advertising and marketing services to Capt. Harry’s since mid-2017, including strategic planning, pay-per-click advertising, social media marketing, event promotion, video production, photography, and graphic design for both digital and print production.

Services

Advertising & Marketing

Industry

Retail Sporting Goods

Campaigns and promotions take a multi-media approach to increase reach. The process begins with a strategy planning session, followed by Amaniac's research, design, audience building, and execution.

Amaniac has created several videos over the years to showcase products and increase sales. A Capt. Harry’s exclusive product sold 3x more in 1-day after the video release, than had been sold previously all year.

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ONLINE COMPETITOR COMPARISON

Mid-July 2017 through 2020 - Hobbies & Leisure, Outdoor: Fishing - United States

   54.87%

New Users

Organic Search

  70.04%

Pages/Sessions

Direct to Site

   27.97%

% New Sessions

Email Marketing

    -31.89%

Bounce Rate

Paid Search

Holiday promotions are an essential part of annual sales. The combination of an eye-catching campaign, targeted strategy, and planned execution is key to a successful campaign. Our campaigns have produced solid results year after year!

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ONLINE HOLIDAY SALES METRICS

Amaniac Performance 2017 - 2020, compared to previous 4 years sales

+264%

Revenue

Black Friday to

Cyber Monday

+ .22%

Conversion Rate

Black Friday to

Cyber Monday

+33.6%

Revenue

December

Sales

+449%

Campaign

Revenue

December

Amaniac has created dynamically visual campaigns that build off of the client's brand identity and can be easily replicated across various platforms.

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8101 Biscayne Blvd., Suite 512

Miami, FL 33138

Steamboat Springs, CO 80487

 

Call: 305-479-2722

 

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