MARKET RESEARCH & TESTING
Market research is a vital component to any marketing plan. If you are not familiar with what your competitors are doing, then you could be missing out on opportunities that can put you ahead of the game. It is important to distinguish that marketing research is not market research. Although marketing research is a service Amaniac Design offers, our market research is what sets up our campaigns for success due to the in-depth analysis we provide. We’ll collect research and data about your target audience so that your next marketing objectives are clear, in order to better drive your strategy to the right places and the right people via the right channels.
Nearly 50% of businesses do not have a clearly defined
At Amaniac we dive into your audience demographics, psychographics, and behavioral patterns to better fuel your communication tactics, content, and create opportunities more quickly for your business that you may not have noticed without in-depth research. Whether surveying consumers, interviewing them, or conducting focus groups, our market research will always begin with qualitative research first to get to know the market, and then quantitative research to provide and support our findings with data. We will set up your objectives and marketing plan around what you do best, stay away from areas you struggle with, keep an eye out for threats in the marketplace, and always look for new opportunities to improve your brand positioning. Stay on top of your audience and build brand loyalty by addressing your consumers’ needs with our professional assistance.
Once you have established a product or service that your business will capitalize on, you cannot enter the marketplace without a strategy. A blind strategy is unnecessarily risky and will only cause your business to falter. At Amaniac Design, we can help you identify an unmet need in the market that your business can fulfill and advertise your company to do so. We will help you discover where the market demand lies, gather information that will help us segment and target your audience more appropriately, research the best distribution and marketing channels for your offerings, and conduct thorough research on your pricing strategy to see where your business lies among your competitors and further, evaluate how much your customers are willing to pay for your products/services.
We’ll facilitate the entire process of bringing your product to market from creating buzz around your business via the most appropriate platforms, to evaluating what can be done to improve
Over 70% of business owners believe marketplace insight is one of the most valuable benefits of social media.
From brand analysis to setting up and tracking your campaigns, we’ll help you define goals and objectives early and narrow your scope. Whether attending trade shows to get feedback, or setting up A/B testing of ads via social media marketing and everything in between, at Amaniac we will continuously re-evaluate what’s working and what’s not to help your business grow