Marketing Tip Monday: A recent study found that direct mail achieves a 4.4% response rate, compared to .12% for email. Contrary to popular belief, it is a complete fallacy that direct mail is obsolete because of the growing impact of the internet. Many times in fact, direct mail has been 10 to 30 times higher in terms of response rate, than other forms of digital marketing. At Amaniac Design, we take the time to research your target audience, making your direct mail efforts more effective when communicating with leads and purchasing quality mailing lists. It’s important to ensure proper postal code requirements are followed and leverage your budget to maximize print production and postage for the greatest ROI. We’ll even help you build your own quality mailing list so that prospective clients are well aware of your brand. From layout to message composition, we maintain close communication with our vendors regarding list management, print quality control, a quick turnaround, and everything in between. Our experience in direct mail efforts ranges from political campaigns, to educational institutions, and corporate announcements for businesses. Call Amaniac Design to help you today!