Marketing Tip Monday: Many opportunities for recurring business are lost when companies fail to follow up. According to research, nurturing leads by staying in touch with customers during every step of the buyer’s journey, on average, results in 20% more sales opportunities than non-nurtured leads. These leads tend to result in purchases that are about 47% larger than non-nurtured leads! If you’re selling a product, then you can implement good follow up practice with a notecard either shipped with the product or placed inside the customer’s shopping bag, for example. A brief survey via email with a promotional reward is a great way to build brand loyalty and obtain constructive feedback on your business. A short followup can go a long way!