Marketing Tip Monday: We’ve already established that visual imagery is the most effective way to be remembered in the minds of your audience. In fact, studies show that 90% of information remembered is because of visual impact. The challenge comes in representing ideas, thoughts, and processes that are more complex through images. You’ve probably faced this challenge if your business often deals with complex medical explanations, math, or processes that require many steps. Infographics can come in handy when trying to break information down to your clients or customers. Visually digesting information allows consumers to understand it without feeling overwhelmed. Setting up visual cues in their mind allows for memory recall and makes them feel more comfortable about your product or service when they have a clear understanding of what it entails, often times, leading them to make a more favorable decision for your business. Not only are infographics intriguing when scrolling through social media or surfing the web for information, but they have a higher chance of getting shared. With every share and interaction, infographics are in turn improving brand awareness, reach, SEO and increasing traffic to your business platforms, leading to more inquiries and potential business for you! To create more visually appealing infographics and imagery in order to better connect with your audience, give Amaniac Design a call!
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