Marketing Tip Monday: What stands out more: “Breakfast in bed”, or “Dinner in bed”? If you’re like some people maybe you eat all meals in bed… but to the average person, the concept of “Dinner in bed” is more shocking. As a marketer, it’s your job to create memorable messages. Look at what your competition is doing and address your audience differently than them. Think about what people view as the norm and change it up! Careful though– shock factor can repel your audience if used inappropriately. Brainstorm, play with words and ideas, and test concepts to make an impact with your message! For assistance, call Amaniac Design.