Meet BERT, Google’s Latest Release

Google announced one of the biggest updates to its search algorithm. The goal is to better understand the intentions behind queries. Google says it can now offer more relevant results for about one in 10 searches (in the U.S. in English, with support for other languages and locales coming). Most users will love it, but some business will not agree. Understand how the changes will affect your bottom line. Let’s meet for a Google evaluation – search engine optimization and search engine marketing.

Illustration credit: Tom Brannon, A Perfect Picnic