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Marketing Tip Monday: Newsletters— as marketers, we sometimes love to hate them. However, newsletters are one of the most effective ways to get information out to your existing customers. Research shows that reaching new costumers actually costs about six times more than making a sale to an existing customer. If that’s not enough reason to re-strategize your newsletter and email marketing efforts, it is worth mentioning that email is 40 times more likely to acquire new customers than Facebook or Twitter. Newsletters are effective for both current and potential markets, and their content can be incorporated into your blog to increase your website’s SEO. Amaniac Design can help you start a company newsletter or re-vamp your current newsletter so that current customers are in the know about what your company offers, and new customers don’t get left out!

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