Marketing Tip Monday: When it comes to point-of-purchase displays there are a variety of types to choose from. Most point of sale displays are used to draw attention to a new product, sale item, or season and holiday goods, and can be found on or near the checkout. At Amaniac Design we can conceptualize and design one of a kind point-of-sale displays of all types made from a variety of materials. Whether complex and interactive, or simple and lower-budget, we will brainstorm POS concepts with you so that your message is advertised in the most appropriate way for your audience. From conceptualization to production, we work with you very step of the way. Want to visualize your display in the store before we go to production? Our team is able to create 3D renderings and conduct tests to your audience to select what appeals to them most. Point-of-purchase displays will also save you money in the long-term. While the cost of reaching 1,000 people via a 30-second tv commercial is $4.05-$7.75, with an in-store display, those 1,000 people can be reached for 3-37 cents! That’s 20- 135 times the price! Allow us to help you drive consumer focus with our marketing strategy, created to optimize your display’s effect on your target audience.
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