Marketing Tip Monday: Press releases are a wonderful tool for making important announcements to a large audience and are very much part of a successful strategy. At Amaniac Design we utilize the best practices when it comes to press release generation, and customize a list of publications to distribute your content to. With nearly 80 million people getting their news online, it is more important than ever to have a brand presence online. As a result, Amaniac Design optimizes your press releases for digital use so that SEO is maximized and your brand and press release appear in search engine queries. Targeted and detailed keyword research will drive your target audience to your press release and cross-linking will allow us to drive more traffic to your website or landing pages and in turn, more engagement and conversions. Press releases give your brand instant exposure. Thankfully, we have experience in generating focused, newsworthy, and appealing copy so that your distribution strategy is not only tailored, but your content is too. Allow Amaniac to increase your sales potential by stimulating brand awareness.