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Social Media Metrics

Marketing Tip Monday: Congratulations, you have 3,745 friends on Facebook!7 Unfortunately, this has zero effect on the impact your business makes in the community and even less of an effect on your business’ bottom line. Social media goes beyond your favorite Grumpy Cat memes and Tasty recipe videos. Tie your data back to the results it produces. Look closely at what is promoting engagement in comparison to what is actually driving conversions. More likes and shares doesn’t necessarily translate to more conversions or purchases. It’s vital to connect social media metrics to sales and ROI. If you’re unsure of where to start, contact Amaniac Design today!

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