Marketing Tip Monday: Thomas Edison failed 10,000 times before creating the first light bulb successfully. KFC’s Colonel Sanders was rejected 1009 times before selling his fried chicken recipe. Steven Spielberg was rejected by the University of Southern California 3 times before he dropped out to become a director. In advertising and marketing, failing is all part of the journey. You must test several ads, copy, and design with your audience before discovering what works best in connecting with them. While there is no direct science in creating an ad/design that will automatically relate to your audience, the key is to test quickly and adjust quickly. If something is not working, stop doing it. Look at your statistics and analyze your data to make educated hypotheses for the future based on what has worked in the past. Do more of what is working and less of what isn’t, but always look to improve your current processes. Don’t waste your budget or time in hopes that something is going to work. Use caution when it comes to A/B testing and don’t run tests for too short of a time either! Make sure your sample sizes are large enough and that each test is run for at least 14 days. If you aren’t sure if something is working after the first 2 weeks, run it for another 7, and then make a decision. For more insight on how you could improve your testing process, contact Amaniac Design!
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