MarketingTipMonday: Your brand should have an established style. Photography & graphics are visual elements essential to your company’s overall look and feel. Consistency is key here, so if you’re going for a sleek, photograph based look in your campaigns, you shouldn’t also mix in illustrated graphics filled with gradient colors. Choose a consistent design style that suits the message you want to deliver to your audience & stick to it. Good design is an important part of a successful marketing strategy!