Victory entrusted Amaniac with the task of evolving their brand image. The company wanted a refreshed look for their logo, a new website, and collateral to match. A series of options were presented to the client, varying the level of departure from their current brand image, before a final direction was selected.
Brand Refresh & Collateral
Applicable textures and gradients were added to take the brand into the next generation. A series of professional head shots were also taken to elevate the new image.
The client requested a business card with staying power, so Amaniac concepted a card that integrated a QR code, and a ruler for applicable use within the industry.