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Victory Concrete

Victory entrusted Amaniac with the task of evolving their brand image. The company wanted a refreshed look for their logo, a new website, and collateral to match. A series of options were presented to the client, varying the level of departure from their current brand image, before a final direction was selected.


Brand Refresh & Collateral



Applicable textures and gradients were added to take the brand into the next generation. A series of professional head shots were also taken to elevate the new image.

The client requested a business card with staying power, so Amaniac concepted a card that integrated a QR code, and a ruler for applicable use within the industry.

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