Though technology can be a blessing, it can be easy for businesses to experience pitfalls as a result of not using it effectively. Some businesses are completely online, and so it becomes difficult to generate new and interesting strategies to get leads when your competition exists in the vast abyss we call cyberspace. It’s important as a small business, to keep your lead generation ideas fresh and relevant to your audience. In turn, we have gathered some pointers from credib

Find Your Niche As a small business, sometimes it can be difficult to figure out what your niche is. What makes you different from your competition? What part of your craft do you excel most at and do you have a specific role in your industry? For entrepreneurs, finding your niche can be a tedious task as you try on new hats and explore what you do best but once figured out, can be so rewarding. Even businesses that have been around for years, still have trouble identifying w

Advertisers and marketers, we live in the age of technology. Every day, new systems are being developed to automate processes and better target our marketing audiences. It seems like right when you get used to something, BAM, it changes again! Google’s latest update creates opportunities for advertisers to target YouTube users. With video being the #1 way of getting information to stick in the minds of consumers, it is important to target those using video platforms. One of t

It is difficult to juggle the responsibility of being a small business owner and all of the minute daily tasks that encompass a day. It’s important for you to balance the time you’re spending on daily social media maintenance and other routine marketing components. The following tips have been gathered from expert sources and our own experience, to help you manage the balance between marketing your business to the public and running your business: 1. Prepare a content calenda

Marketing Tip Monday: Giveaway contests are an excellent way to take your social media strategy to the next level. Running giveaways around seasonal peaks for your company is tremendously beneficial for your engagement rates. Not only will your “likes” and “shares” increase (causing your influencers’ social circles to be made aware of your product/service), but adding another element to your social posts by offering something free, in return for more engagement is a smart tac

Marketing Tip Monday: A good marketing strategy is the heart of any successful campaign, but social media is part of the blood that fuels it! At the center of a good marketing plan is an integration of social media platforms that allow you to maximize your potential audience and reach. Over 80% of marketers would agree that social media marketing has increased their website traffic. If you are a more established brand and have not refreshed your brand elements in a while, it

Online shopping has always been a convenient option for those who never want to leave their homes. Imagine testing if a unique frame you saw online fits your living room decor by hanging it on your wall, without ever having to go to the store. Some people appreciate the experience of going to the store and trying on an outfit or accessory, while others flat out hate it. Perhaps you just don’t have time and when you finally do have the time, the mall is closed! Social media ha

Social media is not going anywhere. In fact, chances are if you are trying to reach your audience anywhere outside of email and print ads, social media is your best bet. With that said, it would be in your business’ benefit to make sure your social media efforts are in line with your business strategy in order to attract and retain clientele. Follow people on the most appropriate platforms for your business and produce content that is going to appeal to them. This is the key

Marketing Tip Monday: This is one for all the individual people out there with social media accounts! In this day and age, with social media making such a huge impact on the world, it is more important than ever to protect your account privacy on social media. Accessing your account on a variety of devices is convenient, but can bring a multitude of privacy issues when it comes to unwanted parties gaining access to your account and hackers stealing and using private informati

Social media marketing is a tough pill for some companies to swallow, especially if they’re stuck in their old ways. They may be skeptical, believing the popular misconception that social media is unmeasurable. Unfortunately for them, social media marketing is a very true reality that will impact the future of any brand. Not only does social media increase brand awareness, but it captures consumers and leads where they exist. Chances are, this article is being read on a mobil

2017 was a year of growth, a year of change, and a year of trends. No, we don’t mean bringing back platform sandals or male rompers (what even!). We’re talking about the multitude of online media that delivers your content to the right audience at the right time. Check out your lucky 7 media trends to consider implementing into your marketing plan for for the new year! 1. Messaging Apps– Whatsapp, WeChat, Facebook messenger, and chat bots make a company more accessible with i

Marketing Tip Monday: Newsletters— as marketers, we sometimes love to hate them. However, newsletters are one of the most effective ways to get information out to your existing customers. Research shows that reaching new costumers actually costs about six times more than making a sale to an existing customer. If that’s not enough reason to re-strategize your newsletter and email marketing efforts, it is worth mentioning that email is 40 times more likely to acquire new custom

“Be sure to follow us on Instagram!” “Like us on Facebook!” How many times have you heard these statements? Social media is a significant part of networking and getting people to engage with your business. It is 100% essential in today’s social atmosphere if you want any chance of growing your audience. Getting people to like and follow your social media pages is great, but once they do, are you noticing a lack of engagement with your actual posts? This is a common standstill

Marketing Tip Monday: Online reviews have proven extremely helpful & improve the company’s  search engine optimization. 85% of customers check online reviews prior to a purchase and a Google search is usually the first method for finding information about any brand. In today’s modern society, customer reviews serve as virtual word-of-mouth recommendations. Reviews increase your leads and those leads have shown to be much more easily converted to transactions for many companie

Absolutely! The simple truth is that social media matters to businesses because it matters to consumers. There’s no doubt that social media and the Internet have changed the way we communicate, interact, and make consumer decisions. Social media, including Facebook, Twitter, YouTube and blogging, is currently the number one online activity, with the average consumer spending over 4.6 hours a week on social networking sites. That being said, not every business’ social media st