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Keep Target Market Research Relevant

Marketing Tip Monday: Staying on top of your target audience can be like trying to follow a five-year old kid around Disney World. Tough cookies. It has to happen! To stay up to date with the latest changes, your business is responsible for setting up and maintaining a specific schedule to track your market. Segment your current lists by transaction, geographical location, age/gender, new/repeat purchases, etc. Maybe your favorite color was pink polka dot sparkle unicorn when you were a kid. I’m sure your taste has evolved since then (if it hasn’t, the help you require is beyond our expertise). Consumers’ tastes evolve! Follow trends and patterns and stay on top of which preferences have stayed the same and which have changed in order to keep your market research relevant! If you need help, call us at Amaniac Design.

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