Social media is not going anywhere. In fact, chances are if you are trying to reach your audience anywhere outside of email and print ads, social media is your best bet. With that said, it would be in your business’ benefit to make sure your social media efforts are in line with your business strategy in order to attract and retain clientele. Follow people on the most appropriate platforms for your business and produce content that is going to appeal to them. This is the key

“Be sure to follow us on Instagram!” “Like us on Facebook!” How many times have you heard these statements? Social media is a significant part of networking and getting people to engage with your business. It is 100% essential in today’s social atmosphere if you want any chance of growing your audience. Getting people to like and follow your social media pages is great, but once they do, are you noticing a lack of engagement with your actual posts? This is a common standstill

Absolutely! The simple truth is that social media matters to businesses because it matters to consumers. There’s no doubt that social media and the Internet have changed the way we communicate, interact, and make consumer decisions. Social media, including Facebook, Twitter, YouTube and blogging, is currently the number one online activity, with the average consumer spending over 4.6 hours a week on social networking sites. That being said, not every business’ social media st