Copywriting is an essential brand element - a way of speaking to your customers. Think of your copy as a verbal version of a logo or color palette. And just like these visual devices, your text should have a consistent feel, developed from a clear strategy. Your copy needs to consistently embody your brand strategy across all media platforms. It lets you speak directly to your customer needs, in their language. At Amaniac Design we kick off the copywriting process with an interview, getting to know the backstory behind your organization so that we can develop a unique brand voice.
Whether we are crafting copy for print, digital, or social media, we will ensure that the brand message is consistent and platform-appropriate. Copying content across platforms does not prove effective. It is an essential part of any content strategy to make the proper adjustments for the varying platforms in order to reach your target audience.
Over 80% of content marketers deliver content consistently over time.
Not only will Amaniac make sure to maintain a content schedule according to seasons and key dates, but we will ensure that any content being delivered is tracked so that we can measure ROI.
Copywriting is one of the most essential elements of effective online marketing. At Amaniac Design we know how to strategically deliver words that get people to take action. We conduct in-depth SEO research to maximize the effectiveness of the keywords we use within our copywriting, as well as, analyze what your competition is doing so that you are not only staying competitive, but ahead of the game.