Copywriting is an essential brand element - a way of speaking to your customers. Think of your copy as a verbal version of a logo or color palette. And just like these visual devices, your text should have a consistent feel, developed from a clear strategy. Your copy needs to consistently embody your brand strategy across all media platforms. It lets you speak directly to your customer needs, in their language. At Amaniac Design we kick off the copywriting process with an interview, getting to know the backstory behind your organization so that we can develop a unique brand voice.

 

Whether we are crafting copy for print, digital, or social media, we will ensure that the brand message is consistent and platform-appropriate. Copying content across platforms does not prove effective. It is an essential part of any content strategy to make the proper adjustments for the varying platforms in order to reach your target audience.