Marketing can be a tricky industry when it comes to figuring out what works best and what doesn’t. Timing and good strategy can make a killer combination if used properly. With so much that could go right when executing a strategy, there is a lot that can be misinterpreted when analyzing results. We’re here to debunk some of the marketing industry’s biggest myths with the help of some expert sources and our own experiences. Publicity is Only for Struggling Products or Service

Marketing Tip Monday: When it comes to SEO (Search Engine Optimization), it’s important to know how to make your website visible organically. Amaniac’s SEO keyword research and implementation into your content provide a seamless connection between the words being searched online and the information integrated on your website. If you don’t have any content, get to know what makes your product or service stand out among your competitors in order to build your content from scrat

Social media is not going anywhere. In fact, chances are if you are trying to reach your audience anywhere outside of email and print ads, social media is your best bet. With that said, it would be in your business’ benefit to make sure your social media efforts are in line with your business strategy in order to attract and retain clientele. Follow people on the most appropriate platforms for your business and produce content that is going to appeal to them. This is the key

Marketing Tip Monday: We’ve already established that visual imagery is the most effective way to be remembered in the minds of your audience. In fact, studies show that 90% of information remembered is because of visual impact. The challenge comes in representing ideas, thoughts, and processes that are more complex through images. You’ve probably faced this challenge if your business often deals with complex medical explanations, math, or processes that require many steps. In

Social media marketing is a tough pill for some companies to swallow, especially if they’re stuck in their old ways. They may be skeptical, believing the popular misconception that social media is unmeasurable. Unfortunately for them, social media marketing is a very true reality that will impact the future of any brand. Not only does social media increase brand awareness, but it captures consumers and leads where they exist. Chances are, this article is being read on a mobil

Marketing Tip Monday: Use the power of the hashtag! Define your business’ brand identity & mission to sort out keywords you can start implementing in your social media for a broader online presence. Use custom hashtags relevant to your brand that will make your posts unique & more distinct for others to search for you across all social platforms. Tagging such words on your site, blog articles & images are also essential for pumping up your SEO. Bonus Tip: Keep up with what ha

Marketing Tip Monday: Blogging isn’t just for the freelancers or working-from-home business owners. It’s an essential and effective tool to secure business in today’s market! By regularly adding keyword rich content to your site you’re increasing your search engine optimization (SEO), driving traffic to your site for the long-term, and increasing your online social presence. The end goal is the same, to convert traffic into leads, and a content rich site is an efficient way t

Lugenbuhl, Wheaton, Peck & Hubbard- say that five times fast. Now, try and repeat it back to yourself. I don’t know about you, but I have enough trouble remembering the names of new people I meet, much less a law firm with four very uncommon, long last names. Since the 19th century, naming law firms after the partners has been the norm. That has only changed slightly in today’s day and age, making branding for your law firm a lot more complicated than it needs to be. Unless y

Marketing Tip Monday: Online reviews have proven extremely helpful & improve the company’s  search engine optimization. 85% of customers check online reviews prior to a purchase and a Google search is usually the first method for finding information about any brand. In today’s modern society, customer reviews serve as virtual word-of-mouth recommendations. Reviews increase your leads and those leads have shown to be much more easily converted to transactions for many companie

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So that full-page glossy ad in the latest trade publication didn’t get you the ROI you were hoping for. Now what? Don’t get frustrated – there are effective advertising and marketing options out there for professionals in every industry. As executives and entrepreneurs, we each have our own unique ways of building our books of business, networks, and managing our personal contacts. It only stands to reason that our marketing tools should complement those efforts. Below are 10

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Amaniac Design welcomes Americans for Immigrant Justice to our family of clients. We are most excited to transform their printed newsletter into email format, SEO dynamic website pages, and cut-sheet templates to print on the fly (as needed). Initially A.I. Justice looked to Amaniac for a redesign of their printed quarterly newsletter. With the recommendation from Amaniac, A.I. Justice was able to drastically reduce the overall budget of the newsletter by going electronic, as