ILLUSTRATION & ICONOGRAPHY
It can be easy to overlook the importance of imagery when it comes to developing a brand. Too often companies opt for stock photography, icons and illustration, which can water down a brand. With so many brands competing for market share and online presence, it’s important to make an impact and leave an impression. It’s equally important not to rely solely on copy as a means of conveying a message.
On average, users only read 20% of any given webpage.
The internet is such a competitive space that it has become crucial for brands to create a unique brand image that can be recognized between various media platforms, from email marketing to print collateral and social media posts. Explainer videos are another great way to incorporate an illustrated look and info graphics to simplify a message, which can also be used across various channels to reach different audiences.
Whether your market is business-to-business (B2B) or business-to-consumer (B2C), humans are visual creatures. Studies show that when you pair an image with information, 65% of people will remember it, compared to only 10% retainage with words and data alone. This is a great instance to integrate custom brand iconography to break up large amounts of text and make your content more visual and memorable.